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I build AI agents that turn days of marketing work into minutes, and I ship them into production, not into slide decks.
Nine things I’ve designed and shipped, from enterprise AI platforms to products for independent businesses. Most of them come with a film.
An operating model for enterprise marketing, run by AI agents.
Strategic AI initiative, Emirates account, 2026
A blueprint for AI-powered marketing operations: 14 specialised agents orchestrated across Strategic, Execution and Control layers, with human-in-the-loop governance.
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Killed the briefing spreadsheet. Replaced it with a platform.
Emirates, via Merkle, 2025
A centralised campaign-workflow platform that turns fragmented Excel briefing into structured, governed, real-time campaign creation — deploying straight into Salesforce Marketing Cloud via API.
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Pre-flight checks for high-volume email, automated.
Emirates, via Merkle, 2026
An AI agent that validates emails and journeys before launch — links, dynamic content, rendering and data integrity — directly against Salesforce Marketing Cloud, cutting manual QA and errors at scale.
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Emirates' internal design studio, run by AI agents.
On-brand campaign artifacts across web, social and email produced in minutes, not days.
Emirates, via Merkle, 2026
Emirates' internal, agent-native design studio: brief in one sentence and the coding agents on the laptop produce on-brand prototypes, campaign landings, Instagram sets, emails, decks and video — all shaped by the Emirates design system encoded as a machine-readable contract.
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Conversational email creation, on brand, at scale.
Anyone on the team can brief, generate and ship an on-brand email, with no Marketing Cloud expertise needed.
Emirates, via Merkle, 2026
An AI email-creation platform: brief in natural language, pick a template, generate on-brand content with variants, preview and ship — with a prompt library, version history and collaboration.
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A job hunt that runs itself — and out-pitches everyone.
Sold and deployed for job seekers in Dubai, 2026
An AI job-search system I sold and deployed for professionals breaking into Dubai, one of the hardest job markets to crack. It discovers roles, scores them with Claude, then generates tailored CVs, cover letters, branded pitch decks and live landing pages — turning each application into a standout campaign. Clients landed jobs with it.
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A boutique movement studio, rebuilt from a WordPress backup into an editorial site.
MOS Studio, Madrid, 2026
Barre, pilates, yoga and recovery in Madrid. I migrated MOS off an agency-hosted WordPress, then redesigned it as a black, editorial site with cinematic scroll motion and a themed booking calendar — and rendered the launch reel in code.
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Generations-old gourmet, now online.
La Abulense, Spanish gourmet retail, 2024
The live storefront, brand and analytics for a heritage Spanish gourmet business — taking jamón ibérico, cheese and cured meats online with a presence that does the product justice.
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A country house, walkable before a single stone is laid.
Private residence, Ávila, Spain, 2026
From the architect's PDF plans to a navigable 3D house in the browser: walk it in first person, cut it away floor by floor, and decide stone or plain render wall by wall with the square metres calculated live.
Watch the filmFrom law school to marketing automation for Santander, Burger King and Endesa, and now AI systems in Dubai.
Merkle (dentsu), Applied AI Architect. Moved into Emirates’ marketing innovation team at the client’s request to build the department’s first AI agents (AgentOS, QA Agent, EmiratesGPT and Emirates Design), presenting each to the SVP of Marketing along the way. QA Agent alone turned a week of campaign checks into a day. Named one of Campaign Middle East’s Digital Faces to Watch 2026.
Merkle (dentsu), Senior Technical Consultant. Product Owner and solution lead for EDBS, the platform that replaced Excel briefing in Emirates’ Communications department. Campaign builds went from 3.5 hours to 20 minutes: 110+ campaigns in 31 languages and around 350 build hours saved.
Omega CRM, Marketing Technology Consultant. Owned the martech stack for one of the UK’s biggest insurance comparison brands, connecting SFMC to Tealium CDP to drive behavioural segmentation and lifecycle journeys.
Nateevo, Marketing Automation Consultant. Built multi-channel journeys (Email, SMS, WhatsApp) and API integrations for Endesa, one of Spain’s largest energy companies, and Pepper Money, a regulated digital lender.
MRM//McCann, CRM & Marketing Automation Specialist. Marketing automation, SQL segmentation and reporting for Santander, Novartis and Burger King: banking, pharma and fast food.
“I am driven by the belief that marketing’s future lies in human and AI collaboration.”
From Campaign Middle East, Digital Faces to Watch 2026
I studied law, taught myself to code, and spent five years automating marketing for Santander, Novartis, Burger King and Endesa before moving to Dubai. Now I design AI agents and ship them as products teams use every week: one cut campaign builds from 3.5 hours to 20 minutes, another turned a week of QA into a day. I work hands-on with Claude Code, MCPs, RAG and APIs, and teach teams to run what I build.
Hiring for AI in marketing, or need an agent built on top of your stack? Email is the fastest way to reach me.
guillemugo11@gmail.comOpen to full-time AI roles (relocation and visa welcome) and select freelance builds: Salesforce Marketing Cloud, agents and automation, and fast, distinctive web.